Happy Tuesday! Adam here with Brothers Leather. Today is a big day in the history of Brothers Leather Supply Co.
When we launched Brothers Leather in March of 2014, we created an iconic logo that shortened "Brothers" to the classic and commonly abbreviated version, "Bros.". We always have referred to ourselves internally as Brothers Leather, but based on our logo and our web address (brosleather.com), most people call us "Bro's Leather". With our new logo we are simply aligning ourselves more closely with our name, and helping establish a long term identity for our brand.
Without further adieu, here is our new logo!
I'm really pleased with how it turned out. We created a new "B" with a stitch through it to remind our customers how proud we are that all our products are made by hand. We went with a bold yet simple logo that gives a quick description of who we are, what we do, and where we're from. You'll start to see this logo all over our branding, and will see it on our bags.
We are also changing our web address to www.brothersleathersupply.com to further align our name and brand. Not to worry, www.brosleather.com will still get you to our website.
Thanks for taking some time to read this, and thanks for your interest in our company. We're excited for what's coming the rest of the summer: A new retail location in Downtown Grand Rapids; Our Women's Line; A Revised Vintage AND Grand Series line. Big things!
Lastly, a big shoutout to Neil Hubert who created and designed this logo.
- Adam Kail (Brothers Leather CEO)
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