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Behind the Design (The Fulton Goes to Florida) 

It has always been a dream of mine to design products, graphics, interfaces, strategies and systems that make peoples lives better, easier or more exciting. So I quickly wanted to thank everyone that has joined the Bros family and who has been impacted by this brand – you are the reason we do what we do. 

Now, on to the happenings – 

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

French writer Antoine de Saint-Exupery said it best as he emphasizes that less is more. What a great reminder when it comes to all disciplines of design and it’s what we aim to achieve in every new design. The recent launch of our brand new lineup, The Grand Series, is one we’re all excited about so I thought it would be fun to take a deep dive into our newest travel companion, The Fulton and highlight some of the features we’ve included into the design. 

I recently had the privilege of traveling with my family, which consists of a three year old, a nine month old, my wife and one Bros Leather bag. We drove from the frozen tundra we know as Michigan down to Florida in hopes to track down an oversized mouse in red shorts and white gloves. Overall the trip was amazing with a nice juxtaposition of having a great time relaxing while also completely stressing out about not forgetting to get a Dole Whip at the one place that offers it in Magic Kingdom. 

The Fulton was primarily used as our overnight bag when we stopped at the half way point in Dalton, GA and it performed magnificently. It easily held a change of clothes for the family, while our MacBook Pro was tucked away safely in the laptop sleeve, and our iPad slipped perfectly in the side semi-enclosed pockets. Every new bag is equipped with additional interior pockets and a cord strap that kept our phone charger and headphones nice and tidy. We purposefully designed this bag without any exterior pockets so you can feel confident having all your possessions tucked away as you walk through an airport or when you set it down to check into your hotel. 

The new design was inspired by a cross between a modern day gym bag and small duffle, small enough to be used as your daily laptop bag but large enough to get you through the weekend. We included three unique carrying options that allows you to be flexible and accommodating for whatever situation you find yourself in. 

Our outcome of this series was four new bags and our mission for every bag is that they not only help you look good but also add value to your life. I hope you find yourself expanding your family with one or two of these leather beauties and start to create lasting memories. 

-Ryan Payne (Creative Director for Bros Leather Supply Co)

Jason VanHoute
Jason VanHoute


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