Prior to working here at Brothers, I will admit that leather products, like my belts and wallets, were items that I purchased at Walmart and other likened facilities. Not that there is anything wrong with that. I too owned a waxed canvas belt, and used a really big shoe string, which seemed to be all the rage in the skating community in my teens. But real, authentic, straight from the rawhide of a glorious animal. That was an unattainable lifestyle of cowboys and biker gangs. A lifestyle out of my grasp, mostly due to the lack of a horse or motorcycle, but out of my grasp none the less. I was quite familiar with that of genuine imitation leather. From that you can quite possibly see the confusing aspect of it all. I will try to better explain this oxymoron we have in front of us.
Genuine(adj)- truly what something is said to be; authentic
Imitation(noun)- a thing intended to simulate, or copy, something else.
Leather(noun)- a durable, and flexible, material created by tanning animal rawhide and skin, often that of cattle.
Oxymoron(noun)- a figure of speech in which contradictory terms appear in conjunction.
So, when placed together, we have an authentic/simulated/copied material that is treated to look like tanned rawhide. And thus,we have ourselves an oxymoron.
I have since upgraded to one of the awesome belts that is available here at Brothers. Having had it now for going on a month or two, I can say that this is one solid belt. Hasn't stretched, which I know happens over time, but not like past belts where they seemed to have lost their pride with in the first two weeks. The color, that of a light brown, seems to go well with everything I own. I am not the most fashion forward of men, but works on all my pants, so complaints are at a zero.