Prior to working here at Brothers, I will admit that leather products, like my belts and wallets, were items that I purchased at Walmart and other likened facilities.  Not that there is anything wrong with that.  I too owned a waxed canvas belt, and used a really big shoe string, which seemed to be all the rage in the skating community in my teens.  But real, authentic, straight from the rawhide of a glorious animal.  That was an unattainable lifestyle of cowboys and biker gangs.  A lifestyle out of my grasp, mostly due to the lack of a horse or motorcycle, but out of my grasp none the less.  I was quite familiar with that of genuine imitation leather.  From that you can quite possibly see the confusing aspect of it all.  I will try to better explain this oxymoron we have in front of us.

Genuine(adj)- truly what something is said to be; authentic

Imitation(noun)- a thing intended to simulate, or copy, something else.

Leather(noun)- a durable, and flexible, material created by tanning animal rawhide and skin, often that of cattle.  

Oxymoron(noun)- a figure of speech in which contradictory terms appear in conjunction.

So, when placed together, we have an authentic/simulated/copied material that is treated to look like tanned rawhide.  And thus,we have ourselves an oxymoron.  

I have since upgraded to one of the awesome belts that is available here at Brothers.  Having had it now for going on a month or two, I can say that this is one solid belt.  Hasn't stretched, which I know happens over time, but not like past belts where they seemed to have lost their pride with in the first two weeks.  The color, that of a light brown, seems to go well with everything I own.  I am not the most fashion forward of men, but works on all my pants, so complaints are at a zero.